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Prioritising the safety of children while traveling by car must be a concern of everyone: national and local authorities, non-governmental organisations, educational institutions and private companies. The Beloved Child on Board Initiative is open to all those who want to increase the safety of children as car passengers.

We would like to thank our partners who are supporting our cause: 


City Hall

Aims to create a safe and healthy environment for the inhabitants of Cluj-Napoca, thus supporting our actions to increase the safety of children as car passengers.

Road Traffic Police

Supports Beloved Child on Board Program through enforcement and raising awareness actions on the importance of using appropriate car seats.

Department of Public Health

Babes-Bolyai University’s Department of Public Health, including the Department of Public Health (educational core) and the Center for Health Policy and Public Health (research core with an injury and violence unit). The department created a sustainable injury and violence prevention unit with a strong track record in funded research. The Injury and Violence Unit was the main collaborator in European Union funded projects. As part of the Tools to Address Childhood Trauma, Injury and Children’s Safety (2011-2014) the first Child Safety Report Card for Romania and the first Child Safety Country Profile in 2012 was developed. The department is a partner in this project, coordinating the research and evaluation components. Additionally, it is involved in the development of evidence-based solutions to increase the safety of children when travelling by car.

The White Cross Foundation

The White Cross Foundation is the leading coordinator of this project. The White Cross Foundation is a Romanian organisation focused on increasing essential life-skills abilities of children and parenting competence of their tutors and carers. The Foundation's main activities focus on safety: children's personal safety skills (self-protection against verbal abuse and physical abuse), children's safe health choices and practices (nutrition, tobacco and alcohol, reproductive health and first aid) and children's road safety (as pedestrians, as car passengers and as young drivers).

Commercial Partners

Bebe Voiajor

Bebe Voiajor offers ecological cleaning and sanitation services for strollers, car seats and other equipment for children. More details on the website or at the phone number 0740657351.

Centrul Teri

It is a counselling center for choosing the more suitable baby carriers and car seats for children of all ages.

Petit Bebe

Petit Bebe has specialists trained in the correct installation of car seats, answering any questions regarding the safe transportation of children. Petit Bebe is a universe shaped by the thought of future parents, who are about to begin a magical journey with their little one. At Petit Bebe, IOSH trained professionals offer advice on the correct installation of car seats, as well as provide free installation support, answering any questions regarding the safe transportation of little ones. IOSH (Institution of Occupational Safety and Health) is one of the most important organizations that brings together most health and safety professionals. The IOSH course was developed in the UK to help standardise the quality of advice & guidance being given to parents when they buy car seats or fit them for their children.

Nola kids

Nola Kids is a specialised car seat store for children, where parents and future parents receive counselling to choose the right car seat. Our advisors are ready to answer questions and help you make the best choice for the little passenger. 

The counselling service includes the installation of car seats in the car, tests with the child and the correct making of the adjustments so that the little one is in complete safety.


It is the technical and strategic partner of this project and contributes to increasing the safety of children in traffic by developing the mobile application and website dedicated to this purpose.

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